Felix Baumgartner’s record jump

I came across this my pure chance from an article on Mashable linking to the live video feed and it was just amazing. The courage you need to do what Baumgartner did is astonishing, just watching it, in pretty poor quality video as some points was however, riveting…

Social Media: little to no effect on purchasing behaviour

A report from Forrester Research and GSI Commerce illustrates the fact that social media has little to no effect on purchasing power.

I’ve often thought this was the case and that people were far more inclined like myself to follow results from search engines and newsletters I get especially reghardware for example, but that might show a bit about what types of things I purchase.

I like to make up my own opinion and with what I know about Social Media I rarely trust what I see. What I can obtain myself through searching the web I trust more but not fully.

Having seen among the people I know, who are so called Social Media experts or gurus (for the others I don’t know, don’t take this personally) I wouldn’t trust them one bit to help a company truthfully promote their product nor do it in an efficient way.

Android now wins over the hearts

Following the situation whereby Android OS has taken lead in market share, the latest Nielsen report on the mobile market shows that it is taking over the hearts of the market or should we say the “wants”. People are now more swayed towards an Android phone than any other as can be seen below (click to enlarge):
Android wins over the hearts for most desired OS

From the same report (see link below) this is reinforced in the recent acquirers trend in the chart below where Android takes 50% of the market share:
Recent Acquirers: Android takes 50% of the market

Via Nielsen blog

Drop in Flash used on top websites

Thanks to Steve Souders (who works for Google), significant data shows that among the top 17 000 websites there was a 2 percent drop in Flash usage, in just over 4 months. You may consider that to be a small drop. But 2 points over such a short period of time is actually significant especially in the website industry, that in many cases, takes about 3 or 4 months to think about changing something…

Not great news for traditional Ad agencies that love Flash and have strong Flash development skills. But good news for the companies that are focusing on HTML5 and a more multi-platform compliancy approach…