The fact that Accenture is trying to jump on the bandwagon is not much of a surprise. They were there with a suggestion for the international passport and now suggesting a way to provide a useful product/service that isn't just based on a short term objective of making the most money possible...
Although as usual Accenture engaged in scare tactics in order to convince the music industry "If these companies don't make the decision in a timely fashion to adopt this model the consumer will make the decision for them". Based on the music industry's approach to digital music up until now, maybe they do need a bit of electroshock treatment to see the reality of general online music behaviour ?
Nearly all successful online music ventures have provided low costing easy to use systems to download music but as the controversy over iTunes in France has shown many users want to be able to play their music on more than just one device...