OK I just finished reading the "A Bigger Idea": A Manifesto on Interactive Advertising Creativity and yes it's long but since I received the link from a friend this morning I had been intrigued by the intro.
Well it's worth the read. Not all of it is going to be relevant to everybody but if you work in an interactive agency and I happen to work at Ogilvy that comes up a few times then you will find the manifesto full of logic as a colleague of mone likes to say when something makes sense. Logic though it may be, it is a breath of fresh air because logic is always obvious after the fact.
Although DM is pinned as being behind the disdain for creativity that is lacking in alot of ineractive ads at the moment, you do feel that the first 4 points hit home hard when you've been working several years in an interactive ad agencies...
Anyway go check it out it is well worth the read...