So, imagine you have to come up with a campaign for selling shoes, sports shoes, trainers. You tell yourself well there is a right foot, a left foot and what does that make you think of. The Ying and Yang concept of course, or opposites attract, etc. Well Asics have come up with such a campaign and they are putting the left and right forward… "What’s a left without a right?" And pronto you think about Adam and Eve of course. I started thinking about the left and right parts of my brain but then I’m a bit weird 😉
And of course the temptation to go back to basics and talk about Adam and Eve...