Most people expected that the launch of Apple's mini thingy would put Amazon in a really difficult position. However, it seems on the contrary Amazon sales are up and went up soon after the announcement from Apple. Could that be people that realised that the Amazon offer was a) from a hardware point of view more interesting and b) paying a fixed amount to consume all you want in terms of films, series and music was better than just giving money to Apple?
Probably !
Kindle sales are up the day after Apple's Mini launch
