In an article on the New York Times (free registration required) it seems journalists are having to take Google into account on top of the readers and the editors in order to attract Google !
The titles targeting Google are considered to be boring by journalists more often than not.
Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that,' observed Ed Canale, vice president for strategy and new media at The Sacramento Bee.
The art of getting high results in search engines like Google, MSN and Yahoo is known as Search Engine Optimization or SEO. There are often two schools in the SEO world. On the one hand an ethical and "above board" practice of rules and techniques that could be considered a sub section of online marketing. On the other hand a more devious and guerrilla type marketing that aims at exploiting any loopholes and bugs in search engines that will give them a high position in the results.
Google has a system called page ranking that calculates a mark, out of ten, that corresponds to a site's importance (from Google's point of view). One of the main criteria is the amount of sites that link to a page on your site. The more links that point to your site the higher your page rank. Having a high page rank is interesting in the case of Google since Google uses the page rank to decide which pages are displayed first in Googles' results.
Simply put in the case of ten sites with pages that have the words "chocolate chip cookie" will be displayed from 1 to 10 depending on Googles' calculations of the importance of each page. The page rank and calculations are far more complicated than just how many links point to the site but this factor is pretty important.
Google has recently started rolling out a new system (code named Big Daddy) that has tried to correct some of the loopholes that were enabling some sites take advantage of 'cheating their way up the ladder'.
One factor that has actually been called the 'Sandbox effect' is what you could define as a rule in page ranking that is supposed to not include new web sites immediately. Web sites sit in a kind of waiting list for something like six months before being included in any Google results...
This very interesting article at Level Ten's blog discusses the sandbox effect and how so far little backing to ways around this have surfaced. Level Ten's article also refers to another article at socengine.com that provides an interesting read on key factors to consider.
To read some more about SEO in an extremely complete article I recommend you take a look at this article over at Kevin O'Keefe's blog...
I question the reliability and accuracy of Generative AI (GenAI) in enterprise scenarios, particularly when faced with adversarial questions, highlighting that current Large Language Models (LLMs) may be data-rich but lack in reasoning and causality. I would call for a more balanced approach to AI adoption in cases of assisting users, requiring supervision, and the need for better LLM models that can be trusted, learn, and reason.
I discuss my experience with chatbots, contrasting older rules-based systems with newer GenAI (General Artificial Intelligence) chatbots. We cannot dismiss the creative capabilities of GenAI-based chatbots, but these systems lack reliability, especially in customer-facing applications, and improvements in the way AI is structured could lead to a "software renaissance," potentially reducing society's technical debt.
The article discusses the contrasting debate on how AI safety is and should be managed, its impact on technical debt, and its societal implications.
It notes the Center for AI Safety's call for a worldwide focus on the risks of AI, and Meredith Whittaker's criticism that such warnings preserve the status quo, strengthening tech giants' dominance. The piece also highlights AI's potential to decrease societal and technical debt by making software production cheaper, simpler, and resulting in far more innovation. It provides examples of cost-effective open-source models that perform well and emphasizes the rapid pace of AI innovation. Last, the article emphasises the need for adaptive legislation to match the pace of AI innovation, empowering suitable government entities for oversight, defining appropriate scopes for legislation and regulation, addressing ethical issues and biases in AI, and promoting public engagement in AI regulatory decisions.
Japan has made its ruling on the situation between Content creators and Businesses. Japanese companies that use AI have the freedom to use content for training purposes without the burden of copyright laws. This news about the copyright laws in Japan reported over at Technomancers is seen as Businesses: 1 / Content Creators: 0 The […]