A small japanese company called Barcode Design has been awarded the 'Cannes Titanium Lion' for an innovative way of designing barcodes. The company is a winner and certainly is innovative as you can see from the barcode examples below :
An interesting point, is that the reward is, as the Ad Age article covering this stoy points out, about forward thinking :
Dan Wieden envisioned the Titanium as an award suited to changing times, one that would recognize ideas that pointed the way forward.
It's also a sign for the Cannes festival in that they are capable of forward thinking for picking such a company. Many traditional ad pundits would brush this away when it is a very innovative concept.
In another related article at Ad Age about this, the award is further explained :
David Lubars, jury chair and chairman, chief creative officer of BBDO North America, said the winner "transcended an ad or a piece of design; it's something that will lift the world. They've taken something that we see every day that is a depressing symbol and turned it into a new media channel."
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