In a New York Times article Saks recent campaigns are discussed. The article explains why Saks has chosen to go with a broad campaign this time as opposed to the previously cashmere specific campaign. As you can see the typography used for the "Want It" campaign uses a ransom note style with the hand poised to steal the "i"...
I'm not sure how well the people that can afford the garments and objects presented in the campaign, will take to the idea that they need educating about what to wear :
Mr. Schaefer said the trends showcased throughout â€œWant It!â€ â€œset Saks up as the sage, telling consumers what they need.â€ He continued: â€œIt is educating the consumer. This is what you want in your closet for fall.â€
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