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Archives for February 2009

Ken on Ogilvy

Friday, February 27, 2009 By John Garner

So I came across this article about the book Ken Roman has just published about David Ogilvy. Ken is a former Ogilvy Chairman. The article describes a book of a guy talking about another guy! At the end the author of the article explains what he would have liked to see in the book:

Part of Ogilvy’s genius was that he understood how advertising after World War II would reflect — and in a sense, replace — the one-on-one salesmanship at which he excelled. Unfortunately, when the nature of the relationship between buyer and seller began to change — that is, when a smile and litany of facts were no longer enough to hold consumer attention — Ogilvy’s work began to suffer as well.

The comments are great though, well worth the read… 🙂

Filed Under: News

What is Twitter, according to nightline

Thursday, February 26, 2009 By John Garner

Nice piece on Nightline (ABC in the US) that explains what Twitter is, starts funny but then actually gives a good explanation with comments from the founders of Twitter…

It gives you a fairly good basic ‘101’ idea of Twitter. What is a follower, tweeting, a tweet… 😉

Filed Under: News

Mini Wheats get a mini box

Wednesday, February 25, 2009 By John Garner

A new box is being tested across the pond (in the US) for both Mini Wheats and Kellogg’s Cornflakes, a mini box that uses 8% less material but still houses the same amount of the product, a mini revolution !

Kellogs cornflakesKellogs miniwheats 18oz

Filed Under: News

Nescafe, more beans by the millions

Tuesday, February 24, 2009 By John Garner

I seem to get drawn to all things Nestle since I have started working on the Nestle account. Here is the ‘making of’ the TV advert for Nescafe “More beans, more taste”, followed by the ad:

Filed Under: News

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