So I came across this article about the book Ken Roman has just published about David Ogilvy. Ken is a former Ogilvy Chairman. The article describes a book of a guy talking about another guy! At the end the author of the article explains what he would have liked to see in the book:
Part of Ogilvy’s genius was that he understood how advertising after World War II would reflect — and in a sense, replace — the one-on-one salesmanship at which he excelled. Unfortunately, when the nature of the relationship between buyer and seller began to change — that is, when a smile and litany of facts were no longer enough to hold consumer attention — Ogilvy’s work began to suffer as well.
The comments are great though, well worth the read… 🙂
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