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Archives for March 2009

Mother Nature when you don’t want her

Sunday, March 29, 2009 By John Garner

Final video this weekend! A new ad from P&G, where Mother Nature (in her lovely green dress) tries to interrupt a woman’s dream only to find that Tampax Pearl is there to avoid the disaster:

Some nice humour for a tricky situation…

Filed Under: Advertising, Brand, Marketing, Video Tagged With: Advertising, Brand, Marketing, Video

Chrome shines with experiments

Saturday, March 28, 2009 By John Garner

Yes it’s the weekend and another video following the Ray Ban viral video. This however is a far more geeky video, as it demonstrates the ability of Google Chrome with it’s super fast Javascript Engine (codename V8) to really show off.

You can also go and check these experiments out. Believe me though, not using Google Chrome, shows how good Google Chrome is. A clever way of showing how good Google Chrome is. And obvioulsy it shows up browsers like IE. Don’t even dream of trying it with IE6, once again life would be so much better without IE6… No but seriously, don’t try it with IE6; you’ll either crash/freeze your computer, or spend 10 minutes clicking ‘No’ on the Javascript debugging Console.

Filed Under: Browsers, Code, Design, Experimental, Web Tagged With: Browsers

Ray Ban Viral Video Success

Thursday, March 26, 2009 By John Garner

Ray Ban has been extremely successful with a new viral video seen and then sent to friends by millions of people:

So can you tell why Ray Ban is behind it? Enjoy !

Filed Under: Advertising, Brand, Business, Fun, Marketing, Video Tagged With: Advertising, Brand, Fun, Marketing, Video

Mad Men lessons in Twitter

Wednesday, March 25, 2009 By John Garner

For those of you who follow the series ‘Mad Men’, you may have heard about the twitter story around it where characters from the series appeared on Twitter. After having been closed down by the company AMC behind the series as they were not endorsed, they were then reinstated after the following outcry from fans.
The fans behind the twittering ‘Mad Men’ discuss in an article on CNet their experience and the lessons that can be learnt from it. Two interesting quotes from the article:

First, she [Carri Bugbee] said, producers should strive to reserve the Twitter accounts for all the characters in whatever show or film they’re making. “I can’t believe that any of us would have to say that,” Bugbee said, adding that for fans, “if you have a favorite TV show, you could probably go reserve (any character’s) name on Twitter” even now.

“Ross said there are further lessons producers and marketers need to draw from the “Mad Men” Twitter experience. Perhaps most important, she suggested, advertisers need to “stop siloing.” In other words, they need to understand that to get their message out, it is necessary to spread it across a wide variety of platforms”

Update: take a look at an interview of Carri Bugbee’s interview on Ad Age

Filed Under: Brand, Marketing, Society, Web Tagged With: Marketing, Society, TV, twitter

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