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The place of premium products during the recession

By    John Garner on  Sunday, March 15, 2009
Summary: P&G are getting good results on premium products (see article on Brandweek) but at the same time private labels are winning market share.

P&G are getting good results on premium products (see article on Brandweek) but at the same time private labels are winning market share.

Article written by  John Garner

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