For those of you who follow the series 'Mad Men', you may have heard about the twitter story around it where characters from the series appeared on Twitter. After having been closed down by the company AMC behind the series as they were not endorsed, they were then reinstated after the following outcry from fans.
The fans behind the twittering 'Mad Men' discuss in an article on CNet their experience and the lessons that can be learnt from it. Two interesting quotes from the article:
First, she [Carri Bugbee] said, producers should strive to reserve the Twitter accounts for all the characters in whatever show or film they're making. "I can't believe that any of us would have to say that," Bugbee said, adding that for fans, "if you have a favorite TV show, you could probably go reserve (any character's) name on Twitter" even now.
"Ross said there are further lessons producers and marketers need to draw from the "Mad Men" Twitter experience. Perhaps most important, she suggested, advertisers need to "stop siloing." In other words, they need to understand that to get their message out, it is necessary to spread it across a wide variety of platforms"
Update: take a look at an interview of Carri Bugbee's interview on Ad Age