Social Media and Relativity

By    John Garner on  Thursday, May 19, 2011
Summary: Ahh, the times they are a changin' or maybe not as the beginning of social media brings up the same reactions as those of when the web came about...

Way back then,
I started out building websites back in the nineties when most people who I explained what I did would say "Aaah!?" while trying to wrap their head around the concept of machines connecting with each other and wondering what for. A few years later Internet was

My first proper site was for TOEIC France and because in 1996 the Internet was not a big priority, we registered as it was free. Subsequently, the US TOEIC HQ gave us a real shouting at later on, not realising we had done them a big favour in catching the name before it was too late. Then in 1997 I worked on the Careers Advisory Service at Aston University, a site to help graduates find internships and jobs with my flatmate Paul Evans. Here's then and now...

A trip down memory lane because I'm constantly reminded when faced with people with titles like Digital Champion or Digital Officer etc with blockbuster type presentations that they only got interested in the Internet a little while ago.
If you're like me, you'll sit back astonished by sentences like "It only seems like yesterday that YouTube was born" translation: "I've only been interested in this digital stuff for a few years". Note: YouTube was created in 2005.
The same people weren't early adopters of the first generation iPod but boy do they like to show off their iPhone 4. Hence they'll tell you to build an iPhone app when they should convince you to build Android & IPhone apps, or maybe just one app that can be deployed to all platforms like Service2Media.

Jump back to now
To the point Social Media, is also one of those areas that like Internet in the past, is just at the beginning but advertising agencies really like it because they built it both front and back-end so that people require very little technical knowledge to use it. A new study says social media has almost no influence on online purchasing behavior.

Article written by  John Garner

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