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Evangelism does work

By   John Garner on   Tuesday, August 15, 2006
It is quite interesting to figure out what type of information gets through to people who are thinking about buying especially when it's businesses, that will spend a fair amount of money. In an article at 'Chief Marketer' called Reasons to Get Evangelical About Evangelism Marketing (link via Mediapost's Marketing Daily), there may be some […]
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Influential Web Sites

By   John Garner on   Monday, August 14, 2006
A very interesting email was waiting for me this morning in my inbox. My week-end round-up from the Guardian which in turn lead me to an article in the Observer/Guardian about "Websites that changed the world". Although this is the list that follows, do take a look at the article, it's far more interesting than […]
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The WebDNA of UbiKann

By   John Garner on   Monday, August 14, 2006
While visiting sites that link to UbiKann the other day I came across a site called Neatorama, which covers funny and unusual content. One of the posts covers the story of the WebDNA project. When I tried it the first time the guy's server must have been slowly dying under the numerous hits from so […]
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Marketing lessons from Saks

By   John Garner on   Saturday, August 12, 2006
In a New York Times article Saks recent campaigns are discussed. The article explains why Saks has chosen to go with a broad campaign this time as opposed to the previously cashmere specific campaign. As you can see the typography used for the "Want It" campaign uses a ransom note style with the hand poised […]
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How safer are we ?

By   John Garner on   Saturday, August 12, 2006
I came across several interesting articles and comments on articles in French, US and UK newspaper sites today about the foiled terrorist plot in the UK. In Dickey's article called "Foiled Plot doesn't make us safer" there are several comparisons to the period leading up to 9/11 : Panicked CIA analysts flew to Texas to […]
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Barclays increases security

By   John Garner on   Thursday, August 10, 2006
An article at Out-Law explains how Barclays will be providing customers beginning next year with a hand-held car reader device allowing them to generate a one-time password. As Out-Law explains the move follows an Apacs recommendation for more security measures: "In view of the growing incidence of Trojans and phishing attacks directed at internet users, […]
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