Android now has the most free Apps

A report that you can find over at Distimo (you need to register to get it) shows that there are now more free apps for Android than there are for any other platform as you can see below in the chart:

More free Android apps than any other platform

More free Android apps than any other platform

So the journalists and bloggers that just can’t spend enough money at Apple were right, people do spend more money when they own an Apple (for now) and maybe even for what would be cheaper on Android? ;)

The report shows that PowerAmp is at the top of the paid apps, it is really good and has some nice functions. Beautiful Widgets (which are great I must admit) is in at 7th place…

Checking the speed of your pages for SEO

You may have recently seen articles that explain how Google will be checking the speed at which your pages load and will be using it in their page ranking system. I had read about it on the Register’s article “Google tweaks search results with mystery site speedometer“.

I then realised that a company I have worked with in the past has a tool that allows you to test this type of issue for your site and even allows you to record the results over time…

UbiKann tested on GTMetrix

UbiKann tested on GTMetrix

Check out Gossamer Threads GTMetrix Site Performance Analyzer. They have just added a new system that allows you compare up to 4 reports/URLs. Oh and it’s free, oh yeah… :)

Behavioural targeting vs SEO

So if there were some type of celebrity match ‘show down’, SEO would at the moment win against behavioural marketing. SEO is for many just a buzzword, to throw in front of the client without understanding what it entails, in the same way that mentioning Twitter is the hip thing to do at the moment.
But when clients start to understand that most SEO efforts are far more difficult to analyse from an ROI perspective than behavioural marketing, the latter being far easier to analyse when used properly, this should change.

When you realise that the technology exists to tailor content ‘on the fly’ to a visitor of your web site that can try to learn click by click or even by the movement of the mouse what a visitor is interested in, and subsequently serve them more appropriate content, you shudder to think what is coming next. I was interviewed and blown away by a company called Touch Clarity that was gobbled up by Omniture several years ago, and still wonder whether I should have pushed forward with them to this day but hey life is full of surprises. ;)

You can easily see how serving content will not only help companies spend their money more efficiently (both ad and site development using behavioural targeting) but should also provide them with better analytical data to better understand their clients. Kind of explains why Omniture invested in a company like Touch Clarity. But only time will tell whether Behavioural targeting (or BT among friends) will win the competition with SEO.

Note: just read that the Marketing Sherpa report has behavioural marketing placed just below SEO in terms of efficiency. Funny story when trying to find out more information about it, the page I was served stopped me from getting to the site.