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Google and design

By John Garner on Sunday, March 22, 2009

There is no doubt that Google has changed the way people use the Internet; it's search tool and to a certain extent other great services like GoogleMaps and GMail. I was surprised by learning however about the relationship that Google seems to have with design. Douglas Bowman has just left Google and explains his decision, […]

Send Email, Ooops, Unsend

By John Garner on Saturday, March 21, 2009

Well you may not have seen, but if you use Gmail, there is an unsend feature now. You have to go into settings in Labs and activate the option "Undo Send". This allows you for a few seconds to stop (and not have to recall) messages before they actually do leave your outbox forever...

Living the consumer targeting

By John Garner on Friday, March 20, 2009

OK so you know that being able to serve adverts to people that mean something to them is a good idea. I was watching an episode of "Being Erica" a new series from CBC and heard a song a liked and remembered. Pick up the words that follow each other "With the rhythm of my […]

Behavioural targeting vs SEO

By John Garner on Thursday, March 19, 2009

So if there were some type of celebrity match 'show down', SEO would at the moment win against behavioural marketing. SEO is for many just a buzzword, to throw in front of the client without understanding what it entails, in the same way that mentioning Twitter is the hip thing to do at the moment. […]

Ying and Yang by Asics

By John Garner on Wednesday, March 18, 2009

So, imagine you have to come up with a campaign for selling shoes, sports shoes, trainers. You tell yourself well there is a right foot, a left foot and what does that make you think of. The Ying and Yang concept of course, or opposites attract, etc. Well Asics have come up with such a […]

The place of premium products during the recession

By John Garner on Sunday, March 15, 2009

P&G are getting good results on premium products (see article on Brandweek) but at the same time private labels are winning market share.

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