Social Responsibility trumps Celebrity
By John Garner on Wednesday, July 5, 2006
In a Media Post article a brand study (among College Students) concludes that brands are more favourably viewed for social responsibility acts than other criteria like 'great image' & celebrity endorsements. Among specific brands mentioned by college students, Ben & Jerry's was admired for its "Lick Global Warming" campaign, while Newman's Own earned praise for […]
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