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How much is that blog worth in my window?

By John Garner on Monday, March 2, 2009

Just read MacIntyre's great post about the value of blogs out there. We are of course talking about professional sites that are not really on par with the likes of the majority of blogs out there though. You're talking about people who make a living out of writing on their blogs (or getting others to […]

It's cold outside

By John Garner on Sunday, March 1, 2009

Articles are flowing about how big companies are cutting away at their budgets, if they are not cutting then they are renegotiating costs with their agencies, here and here... The article on AdAge explains how companies are also taking a look at consolidating: PepsiCo last week reported a 43% drop in fourth-quarter profits on write-downs […]

Ken on Ogilvy

By John Garner on Friday, February 27, 2009

So I came across this article about the book Ken Roman has just published about David Ogilvy. Ken is a former Ogilvy Chairman. The article describes a book of a guy talking about another guy! At the end the author of the article explains what he would have liked to see in the book: Part […]

What is Twitter, according to nightline

By John Garner on Thursday, February 26, 2009

Nice piece on Nightline (ABC in the US) that explains what Twitter is, starts funny but then actually gives a good explanation with comments from the founders of Twitter... It gives you a fairly good basic '101' idea of Twitter. What is a follower, tweeting, a tweet... 😉

Mini Wheats get a mini box

By John Garner on Wednesday, February 25, 2009

A new box is being tested across the pond (in the US) for both Mini Wheats and Kellogg's Cornflakes, a mini box that uses 8% less material but still houses the same amount of the product, a mini revolution !

Nescafe, more beans by the millions

By John Garner on Tuesday, February 24, 2009

I seem to get drawn to all things Nestle since I have started working on the Nestle account. Here is the 'making of' the TV advert for Nescafe "More beans, more taste", followed by the ad:

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