Archives

Fantastic housewarming

By John Garner on Sunday, March 8, 2009

Just a little note, to say that the party was great. It was super to have spent such a great WE with some great friends and colleagues. Iâ€™ll post the photos soon. I have to work on a presentation for Monday so havenâ€™t had time to upload the photos yet. Promise I will tomorrow night […]

Surfing the focus groups

By John Garner on Saturday, March 7, 2009

Using focus groups to test an upcoming product / service / system is common practice and can really help pin point issues before launch date. Depending on the money behind the product, the size and variety of the target population there can be several focus group tests and/or different phases before launch. On the other […]

Is the Internet as safe as we think...?

By John Garner on Tuesday, March 3, 2009

Is the Internet itself safe, with more and more internet users each day? Should the 'deep internet' be interconnected with all it's hidden information ? In a time of recession it is clear that gloomy ideas are more common and a very interesting article on nytimes.com discusses the difficulties of the current Internet system as […]

How much is that blog worth in my window?

By John Garner on Monday, March 2, 2009

Just read MacIntyre's great post about the value of blogs out there. We are of course talking about professional sites that are not really on par with the likes of the majority of blogs out there though. You're talking about people who make a living out of writing on their blogs (or getting others to […]

It's cold outside

By John Garner on Sunday, March 1, 2009

Articles are flowing about how big companies are cutting away at their budgets, if they are not cutting then they are renegotiating costs with their agencies, here and here... The article on AdAge explains how companies are also taking a look at consolidating: PepsiCo last week reported a 43% drop in fourth-quarter profits on write-downs […]

Ken on Ogilvy

By John Garner on Friday, February 27, 2009

So I came across this article about the book Ken Roman has just published about David Ogilvy. Ken is a former Ogilvy Chairman. The article describes a book of a guy talking about another guy! At the end the author of the article explains what he would have liked to see in the book: Part […]

« Previous 1 … 16 17 18 19 20 … 46 Next »