Just a little note, to say that the party was great. It was super to have spent such a great WE with some great friends and colleagues. I’ll post the photos soon. I have to work on a presentation for Monday so haven’t had time to upload the photos yet. Promise I will tomorrow night […]
Using focus groups to test an upcoming product / service / system is common practice and can really help pin point issues before launch date. Depending on the money behind the product, the size and variety of the target population there can be several focus group tests and/or different phases before launch. On the other […]
Is the Internet itself safe, with more and more internet users each day? Should the 'deep internet' be interconnected with all it's hidden information ? In a time of recession it is clear that gloomy ideas are more common and a very interesting article on nytimes.com discusses the difficulties of the current Internet system as […]
Just read MacIntyre's great post about the value of blogs out there. We are of course talking about professional sites that are not really on par with the likes of the majority of blogs out there though. You're talking about people who make a living out of writing on their blogs (or getting others to […]
Articles are flowing about how big companies are cutting away at their budgets, if they are not cutting then they are renegotiating costs with their agencies, here and here... The article on AdAge explains how companies are also taking a look at consolidating: PepsiCo last week reported a 43% drop in fourth-quarter profits on write-downs […]
So I came across this article about the book Ken Roman has just published about David Ogilvy. Ken is a former Ogilvy Chairman. The article describes a book of a guy talking about another guy! At the end the author of the article explains what he would have liked to see in the book: Part […]
Nice piece on Nightline (ABC in the US) that explains what Twitter is, starts funny but then actually gives a good explanation with comments from the founders of Twitter... It gives you a fairly good basic '101' idea of Twitter. What is a follower, tweeting, a tweet... 😉
A new box is being tested across the pond (in the US) for both Mini Wheats and Kellogg's Cornflakes, a mini box that uses 8% less material but still houses the same amount of the product, a mini revolution !
I seem to get drawn to all things Nestle since I have started working on the Nestle account. Here is the 'making of' the TV advert for Nescafe "More beans, more taste", followed by the ad:
For many, the term web 2.0 is not an easy sell, as it has been used and abused for both defining a way to design things as well as types of community services that really engage people to participate. So when I cam across the McKinsey report about how companies can use web 2.0, I […]
Ever seen on flickr how some pictures can be used for non commercial projects and with other photos you need to obtain rights from the owner no matter what. In the same way Andy Clarke and Brian Suda wanted to create a system that allows people to provide such information about their 'tweets' on twitter. […]
Once you have been to a Cirque du Soleil show, you just can't help paying attention whenever they are mentioned from then on... 2009 will be the 25th year of the cirque du soleil and the 25th unique show they have created over the past 25 years. Take a look at their anniversary site. I […]
So who actually feels that banks and financial institutions have nothing to do with the current recession we are in? I guess the Halifax bank thought it would be nice to show they are prepared to bend over backwords for their customers and provide them with 5 reasons not to dislike them:
So after reading the document that explains how the Pepsi logo was created in my previous post I keep on coming across the usage of a smiley. Have you seen how it is used in the upcoming watchmen movie, as seen in the Pesi logo and now in Kraft foods logo. Is this smiley time […]
So whatever you share with Facebook belongs to Facebook, we thought you would like to know... In a few words that is what you'll find in Facebook's updated "Terms of Service". According to Kara Swisher, its pretty much a 'hey, if you share something especially on social networks you are asking for it' type sermon: […]
