Are agencies no longer the flavour of the month?
By John Garner on Tuesday, October 13, 2009
Following on from the Twitterer is a mainly a narcissist article, the currently trendy term of "Consumer intelligence" seems to be giving clients the jitters (so agencies see it). Companies that understand the need for a consumer "pull" strategy where the emphasis is on the consumer, fits with the need to quickly respond and listen […]
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