Final video this weekend! A new ad from P&G, where Mother Nature (in her lovely green dress) tries to interrupt a woman's dream only to find that Tampax Pearl is there to avoid the disaster: Some nice humour for a tricky situation...
Yes it's the weekend and another video following the Ray Ban viral video. This however is a far more geeky video, as it demonstrates the ability of Google Chrome with it's super fast Javascript Engine (codename V8) to really show off. You can also go and check these experiments out. Believe me though, not using […]
Ray Ban has been extremely successful with a new viral video seen and then sent to friends by millions of people: So can you tell why Ray Ban is behind it? Enjoy !
For those of you who follow the series 'Mad Men', you may have heard about the twitter story around it where characters from the series appeared on Twitter. After having been closed down by the company AMC behind the series as they were not endorsed, they were then reinstated after the following outcry from fans. […]
So you have heard about pop-up blockers, what about overlay site blockers ? While reading an article about how behavioural marketing is placed just below SEO in terms of efficiency I wanted to check out the report from MarketingSherpa. To set the scene, I have very large screen with a smaller screen to the right […]
Let's all shout loud and clear that we have had enough of having to cater for Internet Explorer 6, the quirks, the endless limitations and overall reduced user experience. Found this on Bowman's site. It is a link to a manifesto / petition to encourage people to move away from IE6, get a life and […]
There is no doubt that Google has changed the way people use the Internet; it's search tool and to a certain extent other great services like GoogleMaps and GMail. I was surprised by learning however about the relationship that Google seems to have with design. Douglas Bowman has just left Google and explains his decision, […]
Well you may not have seen, but if you use Gmail, there is an unsend feature now. You have to go into settings in Labs and activate the option "Undo Send". This allows you for a few seconds to stop (and not have to recall) messages before they actually do leave your outbox forever...
OK so you know that being able to serve adverts to people that mean something to them is a good idea. I was watching an episode of "Being Erica" a new series from CBC and heard a song a liked and remembered. Pick up the words that follow each other "With the rhythm of my […]
So if there were some type of celebrity match 'show down', SEO would at the moment win against behavioural marketing. SEO is for many just a buzzword, to throw in front of the client without understanding what it entails, in the same way that mentioning Twitter is the hip thing to do at the moment. […]
So, imagine you have to come up with a campaign for selling shoes, sports shoes, trainers. You tell yourself well there is a right foot, a left foot and what does that make you think of. The Ying and Yang concept of course, or opposites attract, etc. Well Asics have come up with such a […]
Just a little note, to say that the party was great. It was super to have spent such a great WE with some great friends and colleagues. I’ll post the photos soon. I have to work on a presentation for Monday so haven’t had time to upload the photos yet. Promise I will tomorrow night […]
Using focus groups to test an upcoming product / service / system is common practice and can really help pin point issues before launch date. Depending on the money behind the product, the size and variety of the target population there can be several focus group tests and/or different phases before launch. On the other […]
Is the Internet itself safe, with more and more internet users each day? Should the 'deep internet' be interconnected with all it's hidden information ? In a time of recession it is clear that gloomy ideas are more common and a very interesting article on nytimes.com discusses the difficulties of the current Internet system as […]
